Generally speaking, if a business sells only a single product with a well-defined target audience, a landing page might be a better solution. But if a business is larger, and has more to say about itself, it has to divide all the information to different pages. One page then should contain all the required information about company history, its vision and mission. Other pages should be dedicated to each of Company’s products, or, depending on it’s nature – collections of products.
Another useful and common parts of corporate websites are Company news, photo / video galleries and testimonials. Their purpose is generally to communicate with Clients, tell them about Your business activities, achievements and future plans. This, in turn, benefits your customers loyalty and desire to continue working with you.
Last but nor least, a corporate website should contain the easiest and fastest way for a Customer (existing and potential) to contact you directly, either by phone, email, or else. This is one of the most important aspects of a successful website, and it has to be done right – considering your business industry and common sense.